More Branding Basics

Branding is essential to the growth of your company or organization. Your logo, website and marketing materials form the basis of your brand and communicate your message to the public.

Here’s a great article about the Basics of Branding. In short, it says that a solid brand is essential and gives you a competitive edge.  There are steps you can start taking today to ensure that your message is clear, consistent, and separates you from your competitors.

Call me today to create, improve, and enhance your brand.

Thanks for reading.


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Five Steps to Better Branding

In this article posted at the HOW Magazine site, you will discover that in a few easy steps, you can be on your way to establishing a solid and consistent brand for your business.DiFiori Design can help you get there. Please don’t hesitate to contact me so we can work together to establish your brand and start connecting with your clients.
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Branding Basics

Branding is important for every company, regardless of how long it’s been around. Clients and customers recognize you easily if your look and message are consistent and clear. Check out this short article on the Basics of Branding.

If you want to talk about how DiFiori Design can help market your company, call or email me at 215.350.5979 or



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Your Company’s Consistent Image

Here is an interesting quote I saw in an article recently:

Successful companies withstand the test of time by presenting a consistent brand image. Drastically changing the focus of your stories is like starting from scratch. Add color to existing storylines, but make sure they reflect the bigger narrative you’ve built for your brand (remember to stick to your mission statement).”

Here is the full article in case you are interested. It’s actually about Ron Howard’s acting and directing career:

Thanks for reading. Call or email me if you want to talk about design and branding for your company.


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Branding for Small Companies

All companies should have a brand…even if that company is just you!  You want to make sure your company is the first one on the mind of potential customers or clients. The best way to do that is to brand your company. There are some very simple things you can do to start branding your company right now.

Check out this article to find out how:

Here is a quick summary if you don’t have the time to read the whole article:

1. Keep it simple but memorable

2. Think about how your company can use social media

3. Keep it fun and unique

4. Be consistent

If you want to discuss how to brand your company, give me a call. I’d be glad to talk to you.

Thanks for reading.


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Branding solutions for your company

The purpose of DiFioriDesign is to help you create a branded look for your company. There are many options you can employ to make your business easily and uniquely recognized, and branding is the way to go. Branding is the most important action you can take with regard to marketing your company. It provides easy recognition to potential clients, and even your current clients.

You can and should brand every aspect of your company that current and potential clients will see. This starts with your logo, website, and promotional items and carries to things like storefront design and customer service.

Studies have shown that people need to see or hear or read your company’s name six or seven times before they can recall that name. The more you communicate with the public, using consistent visuals and content, the more you will be recognized, and the more likely it will be, that your company will be called upon when the opportunity arises.

Here is a great article on things you need to consider regarding your business branding:

If you don’t have time to read the whole article, here are the highlights:

  1. Branding and design are, to a large extent, inseparable
  2. If design is the brand, stop thinking of branding and design as distinct disciplines
  3. Brands need to create an emotional relationship with people
  4. Designers need to “get” the essence of the brand
  5. Design needs to be strategic from the outset
  6. Integrate design early in the process to drive innovation and create solutions
  7. Don’t overdesign
  8. Use design to continually reinvent the brand
  9. Use design to make a difference

If you have any questions regarding the branding of your company, please contact me today. I would be glad to talk to you.

Thanks for reading.

Mike DiFiori

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