Branding solutions for your company

The purpose of DiFioriDesign is to help you create a branded look for your company. There are many options you can employ to make your business easily and uniquely recognized, and branding is the way to go. Branding is the most important action you can take with regard to marketing your company. It provides easy recognition to potential clients, and even your current clients.

You can and should brand every aspect of your company that current and potential clients will see. This starts with your logo, website, and promotional items and carries to things like storefront design and customer service.

Studies have shown that people need to see or hear or read your company’s name six or seven times before they can recall that name. The more you communicate with the public, using consistent visuals and content, the more you will be recognized, and the more likely it will be, that your company will be called upon when the opportunity arises.

Here is a great article on things you need to consider regarding your business branding:

http://www.fastcompany.com/1830073/9-principles-great-branding-design

If you don’t have time to read the whole article, here are the highlights:

  1. Branding and design are, to a large extent, inseparable
  2. If design is the brand, stop thinking of branding and design as distinct disciplines
  3. Brands need to create an emotional relationship with people
  4. Designers need to “get” the essence of the brand
  5. Design needs to be strategic from the outset
  6. Integrate design early in the process to drive innovation and create solutions
  7. Don’t overdesign
  8. Use design to continually reinvent the brand
  9. Use design to make a difference

If you have any questions regarding the branding of your company, please contact me today. I would be glad to talk to you.

Thanks for reading.

Mike DiFiori
DiFioriDesign
215.350.5979

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