Monthly Archives: March 2013

Your Company’s Consistent Image

Here is an interesting quote I saw in an article recently:

Successful companies withstand the test of time by presenting a consistent brand image. Drastically changing the focus of your stories is like starting from scratch. Add color to existing storylines, but make sure they reflect the bigger narrative you’ve built for your brand (remember to stick to your mission statement).”

Here is the full article in case you are interested. It’s actually about Ron Howard’s acting and directing career:
http://smallbusiness.yahoo.com/advisor/7-brand-storytelling-lessons-learn-ron-howard-141508097.html

Thanks for reading. Call or email me if you want to talk about design and branding for your company.

Mike
DiFioriDesign.com
215.350.5979

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Branding for Small Companies

All companies should have a brand…even if that company is just you!  You want to make sure your company is the first one on the mind of potential customers or clients. The best way to do that is to brand your company. There are some very simple things you can do to start branding your company right now.

Check out this article to find out how:
http://www.entrepreneur.com/blog/223070

Here is a quick summary if you don’t have the time to read the whole article:

1. Keep it simple but memorable

2. Think about how your company can use social media

3. Keep it fun and unique

4. Be consistent

If you want to discuss how to brand your company, give me a call. I’d be glad to talk to you.

Thanks for reading.

Mike
DiFioriDesign.com
215.350.5979

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