Here is an interesting quote I saw in an article recently:
“Successful companies withstand the test of time by presenting a consistent brand image. Drastically changing the focus of your stories is like starting from scratch. Add color to existing storylines, but make sure they reflect the bigger narrative you’ve built for your brand (remember to stick to your mission statement).”
Here is the full article in case you are interested. It’s actually about Ron Howard’s acting and directing career:
http://smallbusiness.yahoo.com/advisor/7-brand-storytelling-lessons-learn-ron-howard-141508097.html
Thanks for reading. Call or email me if you want to talk about design and branding for your company.
Mike
DiFioriDesign.com
215.350.5979
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